Eyes are the window to the soul — and the right eyeshadow makes them unforgettable. Whether you're a complete beginner or looking to level up, this guide covers everything from colour theory to blending like a pro.
Choosing the Right Palette
Start with a versatile neutral palette. Our Artistry Eyeshadow Palette has everything from soft mattes to buildable shimmers — perfect for any skill level. If you want to go bolder, our 48-Shade Pro Palette gives you endless creative freedom.
The 3-Shade Formula
Every flawless eye look uses three shades:
- Transition shade — a medium matte, one shade deeper than your skin tone, applied in the crease
- Lid shade — the colour you want to show, applied on the mobile lid
- Deepening shade — a darker tone pressed into the outer corner for depth and dimension
Blending is Everything
The difference between amateur and professional eyeshadow is always blending. Use a clean, fluffy blending brush and circular windshield-wiper motions in the crease. Always blend outward and upward — never downward, which can make eyes look droopy.
Eye Shapes and What Works
- Hooded eyes: Apply your lid colour higher than the actual lid — blend above the crease so it's visible with eyes open
- Monolids: Focus colour toward the outer third; shimmer on the inner corner opens up the eye
- Round eyes: Elongate with shadow at the outer corner in a subtle wing shape
- Almond eyes: Lucky you — almost anything works
Setting Your Look
Finish with a coat of volumizing mascara and your eyes are complete. Always apply mascara last so it doesn't transfer onto your finished shadow.
Explore our full Eye Makeup Collection to find your perfect palette and brushes.
