Everyone wants that lit-from-within glow — but not everyone knows how to get it. Highlighter is one of the most misunderstood products in makeup, and once you understand it, your whole look changes.
What is highlighter and where does it go?
Highlighter catches light and brings forward the high points of your face — making you look more awake, defined, and radiant. Apply it to your cheekbones, brow bone, the inner corners of your eyes, your cupid's bow, and even your collarbones for a full-body glow.
Liquid vs. powder — what's the difference?
Powder highlighters give a more defined, dramatic finish. Liquid highlighters like our Liquid Shimmer Highlighter in Gold give a natural, skin-like glow that blends seamlessly. You can even mix liquid highlighter into your foundation for an all-over radiance.
How to apply it like a pro
Use your fingertip or a fan brush for the most natural result. Build it up slowly — start sheer and layer if you want more intensity. Less is more until you're comfortable.
The biggest mistake beginners make
Applying too much product at once, or applying it too low on the cheek. Keep it to the highest point of the bone and blend upward.
The PWC pick
Our Liquid Shimmer Highlighter in warm rose-gold is buildable from sheer shimmer to a full blinding glow — cruelty-free and suitable for face and body.
Ready to glow? Shop the full collection at prettywomancosmetics.ca
