Nothing derails a makeup look quite like the wrong foundation shade. Too light and you look washed out. Too dark and it's all anyone notices. Getting it right is one of the most important steps in your makeup routine — and we're here to make it easy.
Step 1: Know Your Undertone
Your skin tone and undertone are two different things. Your tone is how light or dark your skin is. Your undertone is the subtle hue underneath:
- Warm undertones — your skin has golden, peachy or yellow hues. Gold jewellery tends to suit you better.
- Cool undertones — your skin has pink, red or bluish hues. Silver jewellery tends to suit you better.
- Neutral undertones — a mix of both warm and cool. Lucky you — most shades work!
Step 2: Choose Your Shade Range
Our HD Foundation collection is available in 5 carefully crafted shades to suit a wide range of skin tones:
- Ivory — very fair, cool to neutral undertones
- Caramel — light to medium, warm undertones
- Amber — medium, neutral to warm undertones
- SunTan — medium to tan, warm undertones
- Ebony — deep, rich, warm to neutral undertones
Step 3: Test on Your Jawline
Always swatch foundation along your jawline — not your hand or wrist. You want the foundation to seamlessly blend your face and neck. The right shade will disappear into your skin within a few seconds.
Step 4: Check in Natural Light
Store lighting can be deceiving. Always step outside or near a window to check if the shade matches. A foundation that looks perfect under fluorescent light might look completely different in daylight.
Pro Tip: Mix Two Shades
If you find yourself between shades — or if your skin tone changes between summer and winter — try mixing two shades together. Our buildable HD formula blends seamlessly for a truly custom match.
